Dotty Scott tested sending daily emails during a sale week instead of her usual quarterly schedule. No one unsubscribed. She found that when you train your list to expect quality content over ads, higher frequency doesn't drive people away.
They're not gonna wanna hear from me. And wearing out your email list, and this is a lesson I'm learning right along with you guys, is you are conditioning them based on how often you email them. So if I email once a quarter, which is pretty much what I did last year, I'm conditioning them to only get emails once a quarter. However, when I ran my Black Friday deal, I emailed them once a day for that week prior to Black Friday. And even like on Black Friday and on Cyber Monday, I emailed them twice a day and I'm thinking, oh, this is gonna be a problem, but No one unsubscribed. I was shocked. I figured I'd get several people that unsubscribe from that. So it goes to show, if you train your list to expect quality emails from you, so you're not advertising a whole bunch of stuff, you are staying true to your business, you're educating your customers and they expect that, then that's exactly why they're going to stay with you.
