Dotty Scott walks through how to optimize your LinkedIn experience section. Treat it like a sales page for your ideal client: add subheadings, list services and courses, attach media, and use the edit pencil to frame each role as a pitch, not just a job description.
Speaking of experience, okay, even if you have your experience section, quote, filled out, let me suggest that you reframe it. On the experience section, first of all, you can add subheadings, and you just do that with the edit pencil on the appropriate section you want to edit. So let's say I wanted to edit Barker Business Solutions. I— and if you look at my profile, you'll, you'll see how I've done this. Um, what you want to do there is frame that really as a sales page. So you're talking again to your ideal prospect or client, and you're saying, here's what— we don't use these words. Don't say, here's what I do for people. No, no, no. You say— that's not what you'd say on a sales page. Or if it is, maybe rethink that. What you want to do is list your experience, list your services as part of your experience. Okay. So if you offer a course, you're going to put it there too. It allows you to add media on the experience section, which you can't do other places. So you—
media, is that photos and videos or is it something else?
Photos and videos, absolutely. Or PDFs even, whatever you want. Okay. So you can add that there under each different subheading or under the main subheading, however you want to do it, right? But you want your experience section to inform the people reading it about what you do, right? It's not just like, I run the company. Okay, no, that's not enough, right?
So back in the day when I started LinkedIn, 16, 17, 18 years ago, It was promoted to me as this is your online resume, and that's how I filled out my profile in the very beginning. And so really it's evolved. It's no longer your online resume. It's more of your sales page advertisement. Here's why you want to use me. Kind of without selling. Without selling. Okay.
