Dotty Scott walks through a video sequence for coaches and hypnotists to nurture leads. Start with a 2-minute educational video, follow with a 30-minute interview, then show your product or service in action, and finish with client testimonials.
So having that whole chain of events, like the storyboard in a video, mm-hmm, having that whole chain of events that keeps you in front of your potential customer and has the correct timing for when they're ready to purchase from you, because they may not be aware, you might need to educate them. Maybe you need some 2-minute videos or some really long 30-minute videos where you're being interviewed. And you're talking about your expertise. Possibly it's an example or demonstration of your product or service. That'd be great for anybody like a coach or hypnotist. Mm-hmm. Testimonials do great in that whole customer journey of getting people to understand that you have a solution for them.
