Dotty Scott explains how to promote lead magnets by directly addressing your ideal client. Treat the promotion like you're selling an offer, not just giving something away, and call out the specific people you're trying to reach.
Hey, I created blah blah blah, who wants it? And what that's really doing is it is calling out that specific person. And that's what you want to be doing with everything that you're doing, um, by promoting your lead magnet. You want to be promoting it in a way that you are calling out that ideal client, just like you would if you were selling your offer. Okay.
