Dotty Scott advises marketing podcasters to build a topic-focused website that shows your personality. This helps listeners know what to expect and sets you apart in a crowded field of marketing podcasts.
If you want to attract the right kind of audience, then they need to know what they're listening to before they get into that podcast. And you can do that by creating a website that talks all about whatever your topic is, that has your personality and your character, because I'll be honest, there's probably a thousand different marketing podcasts out there, if not more than that. But you're gonna listen to and gravitate towards the people that you enjoy listening to, the people that are like you, that talk like you do and resonate with where you are in your business.
