Dotty Scott explains why letting prospects say no is better for your business. Pushing for bad-fit clients creates noise, wastes effort, and leads to future conflict. A quick no saves time for both sides.
Get people to, to the no. Don't just get 'em to yes, but get people to no. Because why do you want all this noise over here? It— people who don't, aren't gonna work well with you. Why do you want that? Because you're either gonna end up signing them as clients and it's gonna be like pulling teeth on both sides because you don't work well together. You're not the right people to work together, or they're just cluttering up your space and eventually they're gonna start saying no.
