A verified Google Business Profile can keep you at the top of Maps and generating phone calls even when your website's organic ranking tanks. For local businesses, GBP visibility matters more than website ranking.
You know, most of my clients, they'll call me and they'll say things like, you know, I, I'm not pulling up very well in organic search and what can you do for that? And when I ask them questions like, well, are you using your Google Business Profile? Oh, well, I don't, I, I think I have one. I don't know if it's verified. Maybe I have one. Maybe I don't. I really don't know. It is so important. Because, uh, Nancy, you know that I test everything and occasionally I'll have a fabulous idea and I'll test it and it'll do the opposite of what I wanted it to do and it'll tank my website. So instead of being on page 1, maybe I'm on 3 or 10 or I'm nowhere, but it doesn't affect my Google Business. And I'm still in Maps, and I'm number one in Maps, and I've been number one in Maps since Maps came around. Yeah, locally here, which means my phone still rings even if my website is on page 10. Huge, huge. That is the reason I say it's more important than your website.
