Dotty Scott explains why a Google Business Profile matters for local SEO. Ranking in position 1 or 2 on mobile is critical, and review counts like 55 versus 23 show which businesses dominate local search.
The first thing that really gets seen is the Google Business Maps. It is super important that you are in Maps, and the only way to get there is to have a Google Business Profile. The other super important thing is that you show up in position 1 or 2. The reason that is important is because most people are now searching on mobile. Mobile, this comes up first, and a lot of times it'll only show one, maybe two, depending on your phone. Everything else gets put down into this more businesses button. I will go into in a little bit how I do this, but I can tell you a clue right now. I have 55 reviews. This company has 23, and this one has 29. That is key.
