Google Business Profiles matter more than websites for local search. Google Maps works as its own search engine, pulling data from your business profile rather than your site, and dominates mobile searches.
Google My Business was a big rage and then it wasn't a big rage, but now it's the biggest rage ever. And I know I'm not up to date with my Google My Business the way that I could be, or why I want to be is the second part. So take it away, Dotty.
This is a huge question, Nancy, but Google Business Profiles is what they're going by now. They've changed their name probably 10 times over the years. They are equally or more important than your website. And a website designer said that. So the reason for that is if you're a local business and you want to be found in Maps, which if you're a local business, believe me, you want to be found in Maps. It is a completely different search engine than the Google search engine. So the information in Maps is pulled directly from your Google Business account. It is not pulled from your website.
I want to be in Maps because I noticed that's one of the first things that pops up when I do a Google search.