Google Business Profile Insights shows you the search terms people use to find your business and what they do next: call, visit your website, or get directions. Track call volume, website clicks, and direction requests to see which searches actually drive action.
and they actually have some great insights. So when people do call you or when they click the website button and they go visit your website, they can tell you within the insights what search terms they use to find you, to bring up your profile, and they can tell you, you know, kind of what the path is that they've done. So it's actually really, really helpful if you have your Google Business Profiles been set up for a while, check out your insights and see, you know, how many calls you've gotten from that listing, how many visits you've gotten to your website from there. People that ask directions will be in there. Just— there's just a lot of information in there that you can find useful in ways of figuring out other ways that might help with your marketing.
