Dotty Scott shows how to use Google Posts on your business profile. Post weekly if you can, at least monthly. Use them for offers and events, batch-upload images from social media, and know that Google controls how long they stay visible.
You can add a weekly post. This could be an offer. It can be, you know, something new that's going on in your business. If you're doing events, it can be an event. They used to fall off after 7 days, but now they stay for a while anyway. And it seems to be— Google seems to play with how long they stay. But if you can do one once a week, you're gold. If you do one once a month, you're better than probably 90% of your competition. So if you can fit that into your cycle of things that you do, it will help you greatly. I go in periodically and I add images. I'm creating images anyway for like social media and for different events that I do and just different things that I'm doing in my business. So once they're created, they go into a folder on my computer and then every once in a while I go in and I upload a batch. To my, um, Google profile. These actually get ranked in Google Images, which is a completely separate search engine than your standard Google search engine. So if you want to get ranked in Google Images, you need to be adding images to your profile.
