Complete your Google Business Profile to rank higher in local search. Fill every field, use the full 750-character description with keywords, and list all your services. Most businesses skip these steps.
Google provides many business tools for owners to use. Businesses using those tools are ranked higher than those that don't. So what does that mean in, in reference to your Google Business Profile? Do everything that it allows you to do. Fill out every spot that it allows you to fill out. You get 750 characters for your description. Why would you only use 200? I see this so often. Use the whole allotted amount so that you can get your description optimized for your keywords. I mean, that's one big thing that a lot of people don't do. Here's another big thing. They allow you to list your services. Why aren't you listing your services? A lot of people don't.
