Set up automation to post consistently without effort, but jump in manually when inspiration hits or something trends. The mix of steady scheduled content and timely spontaneous posts drives more engagement.
Your automation's gonna run no matter what you do. You can go in and do whatever you're inspired to do that day. You see something trending, you've participated in something, maybe you've got pictures of you and a client you wanna put up. Maybe you finished a project and you want to rave about that in social media. Whatever it is, go ahead and do that as well, because the more you post, the more traction you're gonna get. That's the bottom line.
