A marketing calendar that maps out holidays, events, webinars, and monthly topics prevents the chaos of ad-hoc planning. Without one, marketers lose track of what to promote and output becomes inconsistent. Even a basic Excel spreadsheet works.
Use the tools and plan. That's really the two big things. You should have a marketing calendar that has all the holidays on it. It has all of your events, your webinars, whatever you have scheduled within your business. All of that should be on there. You know what you're posting around, you know what the topics are each month, and that way it's easier to come up with the content that you're gonna post. You know what you're promoting and you know what you're doing. If you don't have that calendar, you struggle to stay on track. At least I do. I struggle to stay on track. I struggle to figure out what I'm promoting that month. It may change in the middle of the month. So then there's no consistency in it. And when you're doing that, you don't get traction. So that calendar will help you. It can just be an Excel spreadsheet. It doesn't have to be anything fancy.
