A video of you lets prospects judge whether they trust you before they call. Google bought YouTube for a reason: the speaker landed a client specifically because they watched her video first, and it made them confident enough to reach out.
The second reason is they see video. Video is so important and video is considered content marketing. So there's a reason that Google bought YouTube so long ago, and they knew that video was going to be the thing of the future. Well, the future is now. Video is now, and it has been for at least a solid 10 years. Video is the opportunity for someone to get to to know your personality and to know whether or not they want to work with you before they ever call. I know this because I ask. I ask why people called me when I get those random gifts from Google. And a lot of times they will say, Dotty, I saw such and such video. It could be a testimonial video. It could be my introduction video. It could be just an educational video that I have. Around whatever it is that they were searching for. And they'll say things like, I felt confident to call you because I felt comfortable that you were gonna be the person to answer my question.
