Dotty Scott turned repetitive questions from her audience into a weekly video series by batching production: she creates about 20 videos in a single day, then uploads one per week to YouTube while repurposing clips across Facebook, LinkedIn, Twitter, TikTok, and Shorts.
I'm sure all of you know that you can create a video with your smartphone. Well, 20 years ago, these suckers were flip phones. They didn't have the capabilities of a video. And I think the first smartphone came out in 2008, the iPhone. I bought it. The last iPhone I ever owned. I won't even go into why. But it didn't do video either. And it was a smartphone, you know, and you couldn't really do anything with it. So again, being an introvert, I would have people call me up and ask questions and it was pretty much generally the same kinds of questions. So I thought this is a great opportunity to make a video about this question, put it up on my YouTube account, and when someone asks me that, I can just send them a link. As an introvert, why do I want to talk to somebody? Well, I quickly learned that really isn't a very good thought process. I know all of you here would agree with that, but I made a deal with myself. And you know, it's easy to break deals with yourself, but I promised myself I wouldn't break this deal. And that was, I was going to do one video a week for a year. So for the math challenged people here, that's 52 videos. Well, where am I going to come up with 52 different videos and how am I going to do this? So I started, every time someone asked me a question, I would write it down. Used to be that I would write it down on little pieces of paper that I'd keep on my desk. Well, a few years ago I tried to go paper-free. You can see how that, how that worked. But I now use Evernote. So I have a running list of questions in Evernote. I would also batch these videos. So I would basically schedule a Friday. And for those of you that know me, now anyway, you know, I don't work on Fridays generally. So on a Friday, I would clear my calendar, which was super easy to do. And the first half of the day, I would create about 20 videos. The second half of the day, I would break them all into little pieces and have 20 individual videos. I'm not going to go into how I did that because I'll bore you to death and I don't do it the same way now anyway. I basically just put them out once a week and I didn't even, actually I'm lying. I didn't even do that. I uploaded them all to YouTube at the same time. And then I link to one once a week and I send it out in an email. I put it out into Facebook in the very beginning. As this kind of grew, I also used LinkedIn and Twitter. And as other programs have come up, I'll use, you know, TikTok and YouTube Shorts and all of these different things we have now.
