How Podcasts Make Money (It’s Not What You Think)
5 Feb 2026 · 0 min
0:29
Dotty Scott explains how podcasts actually make money. Most earn through ads, not by charging guests to appear. The common assumption about podcast revenue is wrong.
Dotty Scott explains how podcasts actually make money. Most earn through ads, not by charging guests to appear. The common assumption about podcast revenue is wrong.
In its purest form, podcasting is an audio recording that is published on a podcasting platform. There are usually several episodes that people can listen to. A podcast is a way that you can make money directly from advertisements. And this is where people get confused about making money with podcasts. Most podcasts are not charging a guest to be on the podcast. They're getting paid in other means.
