AI assistants like ChatGPT and Claude now recommend one or two businesses instead of showing ten search results. This means companies need new strategies to become the option the AI picks, not just rank high on Google.
So when somebody goes to ChatGPT or Claude or Gemini and they put in a query about your business or your industry, and hopefully your business shows up. Well, it's really changing in the sense that it used to be, they'd go to Google or Bing or wherever, and you'd get like 10 links on that page. And you hope that you are one of those links. And then the person that did the search would decide which one of those links they'd click on, or they'd click on one and click out, compare, and and they would do their own comparison and figure out what company they're going to use based on whatever they saw or found on the internet. Now, if they're going to one of these AI programs to do their search, the AI system is determining who to show. So no longer are they getting 10 options to then go and figure out which one they want to do or use. The AI system is giving them back 1, maybe 2 options. And basically making the decision for them, which you want to be that decision.
