Dotty Scott explains how to pick a CRM that actually works for your business. The best one is the one you'll use consistently. Look for something comfortable to use, with the features you need and nothing extra.
There are tons of options out there for CRMs. How can a business owner figure out which one is gonna be best for them? I'll tell you, that is the question of the day. And many business owners find it extremely onerous just to do all the research to figure out which one is right for them. And I'll tell you, I can simplify it down to one statement for every business owner. The best CRM for you is one that you are going to use consistently. You're going to have it open every day. You're going to put all your new people in there, and it's a system that you feel comfortable using. It has enough features to do what you want and doesn't have a bunch of features that you don't need. Or if you don't need them, at least they're not in your way. So that's a place to start.
