When asked about your work, most people list credentials instead of telling a story. Start with why it matters to someone like your listener, let them see themselves in the problem, then explain what you do.
You know, for, for our audience out there who can relate to how I feel, like I just freeze when people ask me, what is it that I do? Why do I do it? All of that. Like, what's the easiest way to get clarity on that? And then remember, yeah, someone asked me this, I should answer with this story. You know, how do you know when to pull them all out of your hat and which one to pull and all of that? That's a great question.
I mean, I will tell you that something that I see every day is that people explain instead of connect, right? And part of it is, you know, a lot of people are introverts or they're shy, or they just, they don't know how to tell. It's just not comfortable. And so they lead with what they do and how they're qualified instead of why it matters. And so if I see an incredibly smart accountant talk for 5 minutes and still leave someone thinking, I'm not quite sure how they would help me. As opposed to accountant B, C, and D, a good story will flip that. And so you have to know why the story's valuable before you're motivated to start doing it, right? A good story will flip it and let that, that potential client, that listener recognize themself in the situation that you talk about before you ever talk about a solution. You have attracted them before they ever hear you wanna buy it, right? Because if you haven't connected, why on earth would they buy from you?
