Dotty Scott explains how to get discovered online by asking new callers how they found you, then using their actual search phrases on your website. Match your keywords to what clients are already searching for, not what you think they should search.
it's really hard to get found online. The first step is to know how your existing clients are finding you. When I get a phone call from somebody that I don't know asking about website design, I always ask them, how did you find me? They will say, I did a search on the internet. I ask, what did you actually type in? I know what I would type in to find me, and you guys know what you would type in to find you. But is that really what clients are typing in? We need to be out of our own head and into the head of the people that we want to serve. Discovering what clients are typing in will help you get found, because then you can start tailoring what you're doing around that set of keywords.
