Authors shouldn't buy their own books to game bestseller lists. Instead, write a book that naturally leads readers to your programs or services. The real money comes from using the book as a marketing vehicle, not from selling copies.
Let's talk a little bit about making money from a book and being a bestseller. Or are we making money from the book promoting us? Are we promoting the book? Like, how does that piece all fit together?
Well, you can definitely make money selling the book, but you don't want to end up with a garage full of books either. And a lot of, a lot of people put programs together and you have to have so many books, so you're paying for the books. And that's one way to get to be a bestseller is buy them all yourself and now you're a bestseller. But you end up with a garage full of books and you're fighting with your house and there's no room to park the car, right? And now what you can do with all the books? So I don't promote that. I don't have a problem with it, but I think there's a better way. So I teach people how to write inside the book whatever it is that their programs are about. I teach them how it is that they need to write to make people want to go and see those different things that they're promoting.
