Dotty Scott argues video is the fastest way to build trust with prospects, especially in tech. Seeing someone's face, clothes, and how they speak makes them human instead of intimidating. An intro video on her website got visitors comfortable enough to call her.
Number 1, video is the best way to share your personality and encourage future clients to trust you. It is very hard online to gain trust, and video is one of those things that makes it so, so much easier. People can see what you look like, see how you dress, see how you talk, all of these things that they're like intimidated with, especially in my industry, in the tech industry. People don't want to talk to tech people because they feel like they're going to talk down to them. They're going to make them feel stupid, you know, whatever it is. And they can see by the videos I put out, I'm not that way. I have an introduction video on my website and people have said, I'm really, that they felt comfortable to call me after watching that video. So the videos could be sales tools for you that work 24/7.
