Ideas for Videos
8 Dec 2022 · 0 min
0:28
Dotty Scott explains how to build a content strategy around customer questions. Make videos answering FAQs, then reuse them to respond to emails. One piece of content serves double duty.
Dotty Scott explains how to build a content strategy around customer questions. Make videos answering FAQs, then reuse them to respond to emails. One piece of content serves double duty.
Really, I listen to my customers. If it's something that somebody has asked me, I know that there's other people that have the same question. Mm-hmm. So if I don't want to be repeating myself over and over again, I create a video for it. And I have been known to actually respond to email inquiries with a video that I had already created.
