An entrepreneur explains how to stabilize income through marketing strategies: write a book to promote products, use TV appearances with QR codes linked to email signup, and protect your email list above all else. She reframes selling as serving rather than pushing.
Oh, if you want the book to market you, you have to write the book in such a fashion that it will market whatever you've got. So if you've got landing pages, if you've got programs, if you've got podcasts or anything, like, I need to tell you something else that the book will get you. And like, when you're in my program, you get to have an appearance on a TV show that gets you a commercial. The commercial is 1 minute. Of your landing page with a QR code, and the QR code hooks up to your autoresponder and to my autoresponder. So I get a copy of the list and you get a copy of the list. I do that because there was a time in my life where I lost my list and time went by and I didn't know that the hosting companies only keep it for so long. The autoresponder companies, they only keep it for so long and it's gone. And then what do you do? You got to start all over again. So I had to start all over again. Right? That was horrible. After 20 years to have stuff like that happen, you don't want that happening. So I create— keep the list for you, and you get the list. Plus, those are, those are another touches for you to get more authority, right? You're in front of them, you need more visibility, more authority. So you take these books, you take the reel, you take the 1-minute commercial, and now you create 1 page on whatever website you're using. My media page is on lexusjohnson.com. So one of the pages there is just, she spoke on Dotty's show, she was on Ask Dotty, she was on whatever other, you know, she's on Vibe It Up, she's the host of Vibe It Up. And here's a sample so you can see the whole show or you can see just 1 minute. Producers are not gonna watch a whole show, but they want you to have several choices so they can scroll through to 20 minutes or 10 minutes and see what you're in action, not something that you, memorized and sat there like a soldier and just did really quickly. It's something that's an excellent reel for you, and it's called a sizzle reel. So we provide that every time you're on my show. You get one of those, you get two of them.
Wow, you actually get quite a bit.
I know, I know. Open up with you, it's pay to play because it does cost me. I have a dozen people that work for me, they need to get paid. So I'm happy to give you a lot of information for free because this is what I wanted 20 years ago. I hired Joe Vitale because I wanted the best I could afford, and there was nothing like this out there. Everybody was just struggling and doing it on their own. So I made $18,000 in one hour and then converted those on the phone, 80% of those people, to my $3,000 program. That's amazing.
That is amazing.
That's how I created this program. But then after that, I went down, and then I went up, and then I went down, and my income was up and my income was down because there was no plan. There is no consistent platform. I had to create it. So if you know a ton of people, it's easier. So you need to build a big list. Having these opportunities builds your list when you're everywhere and people see you and they don't even need to download it. They're like, oh, there's that TV show girl again. Yeah, I want to listen to her because she's got a lot to say, right?
Yeah, you said something that probably hits the core of a lot of small business owners, and that is that your income goes up and down. It's like a roller coaster.
Exactly.
And we want to, as small business owners, we want to get off that roller coaster.
Want it to go up and up and up.
Yep. Up and up and up. Even if it's slow, steady, it's still up.
Exactly.
So what I heard you say is with your program, we can get off that roller coaster madly.
I love the way you put that. Thank you, I'm going to use that. Yes, you are welcome. What I do is, if people decide, especially after the pandemic, they decide, hey, I'm going to go online and make money, that looks easy, I can sit on the beach and go ka-ching, ka-ching, ka-ching, drink my piña coladas and money's coming in. Not quite that easy. Yes, it happens occasionally for people like that, but not very often. And usually 20 years ago when the internet was, you know, the pioneer, right?
Yeah.
Nowadays you have to work at it really hard, just like any other job. But what happened to me was I created the program and I sold the program, and then I went to deliver the program and I forgot about going to get more clients. Now I was doing a nutrition program and I was successful. I taught them what they needed to do. They don't need me anymore.
Bye.
Now I need new clients. Uh-oh, I'm running out of money. I don't have a marketing budget. I can't hire Joe Vitale again. I got no money left. I need to sell. How do you sell, right? Most heart-centered people don't like selling. They think it's pushy. You need to remember that selling is serving. What do your people need that you have, and how can you get it in their hands?
