Google merged its mobile and desktop search databases in December, replacing page-based results with infinite scroll. The old goal of ranking on page 1 no longer exists. Business owners need new strategies to get visibility in an endlessly loading feed.
So they had two separate databases, one for mobile, one for desktop and laptop, and it's been that way for years. Like, it's been that way until December. And if you haven't noticed, in December and now, or since December, if you go and you search for anything on the internet, on Google, you will see that they have the, what I call, forever scrolling. So as business owners, we're always wanting our websites to be on page 1. Okay, you've heard that forever. You'll get emails, get your website on page 1, spam emails, I can get your website and I can guarantee you page 1. We've heard this for years. There's no longer a page one, and I want that to sink in because it is so important. No longer is there a page one. It is now the same as you get on your phone. And if you haven't searched on the desktop for a while and you're always searching on your phone, because a lot of people do, You know, you get the map stuff at the top, then you get some searches, and you keep going, and you'll get like a load more button, and it just keeps scrolling. Okay, that is what the desktop search looks like now.
