Dotty Scott asks whether her intro video needs a call to action. The advice: skip the CTA in the video itself. Let the video build comfort and show who she is and who she serves, then put the CTA on the website so you can change it without re-editing.
Let's say that I wanted to do my website and that intro video. I know that you mentioned something about a call of action, but usually in that first video for the people to know me, what do you suggest me to do in that video?
I don't have a call to action in my intro video. Because the whole point of that video is for people to feel comfortable enough to either call or inquire via email, however they want to do it with website design.
And let me dovetail on that, Dotty, because that was a great question. The intro video is on the website. Your call to action is on the website itself. So it's about here's who I am, here's who I serve. You know, get to know me personally with that personality coming through, through a story like she talked about. And then the call to action is on the website, which gives you flexibility to change the call to action but not have to change the video.
Plus, if you don't put the call to action in the video or you don't reference something on your website saying click this button or something like that, you can then use that same intro video for your YouTube introduction video if you have a YouTube account or anywhere else online. LinkedIn videos. Yeah. Right. Yep. You can easily repurpose that video more places if you don't do that. Great.
Okay. So then like introduce myself, what I do and who I serve. Yes.
Mm-hmm.
Okay.
