Dotty Scott discusses whether YouTube matters for business marketing. YouTube is the second-largest search engine, and videos boost visibility across Google and YouTube search results. Videos, directories, citations, and review sites all link back to and surface your business website.
So YouTube is the second largest search engine behind Google and they're attached to each other. So when people say, should I do videos? What's the answer? Heck yes. Heck yes. And does, so that gets us to show up more than one time in the search engine. So if I put in Web designers, and you'll come up under premium websites. You'll come up under Ask Dotty. You'll come up under your videos.
It'll come up under different directories, um, citations, different review sites. I've got profile sites out there that show up. It's all of it links to my website.
