If your social media profiles don't link directly to your website, you're losing leads. The two main reasons to use social media are generating leads and building relationships. Skip the first one and your growth stalls.
If you are using social media and there's no way for somebody to jump from, say, your Facebook account to your website, you're missing a huge source of leads, which for me is the only reason— well, two reasons I use social media: leads and to build relationships and connections with people. So if you're missing out on the leads part, your business is suffering.
