Dotty Scott walks business owners through launching a podcast, from creating SEO-optimized titles to embedding it on your website. She uses Christine's example to show how to attract listeners and tie your podcast to courses or services you already offer.
So if you want to, we'll take Christine, you're looking for people that want to learn how to create a podcast. So if you're that person, you're a business owner, you're thinking, oh my gosh, my business coach tells me I need to have a podcast and I don't even know how to start. I'm going to go to the search engines and I'm going to Google, how do I start a podcast? If Christine has a website with a title that says, how do I start a podcast? It's gonna show up in Google. If she has her podcast embedded on her website, which I don't know if she does or not, then they can listen right there and they can say, oh wow, she really knows what she's talking about. I really resonate with this person. I'm going to learn from her. What else does she do? What else can she teach me? Does she have courses? All these things because she was found in the search engine.
