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Leads Not Converting

5 Oct 2022 · 1 min

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This content was created by Dotty Scott. This content was uploaded by Dotty Scott. This is a YouTube video titled "Leads Not Converting" (posted 2022-10-05) containing a short dialogue between two unnamed participants (Speaker A asking questions and Speaker B offering advice). The excerpt is a marketing/sales discussion about why leads from a lead magnet may not be converting, focusing on qualification, aligning lead magnet messaging with the signature offer, and actively promoting the lead magnet to the same target audience.

What would you tell somebody who has a lead magnet in place? They've got their website up, they've got their splash pages, all that stuff. Um, but the leads they're getting aren't converting into sales.
There could be a couple things going on. One is how are you qualifying them? Because here's the thing with lead magnets, and people don't really think about this. When you have a lead magnet out there, you should be selling the lead magnet just like you are selling your signature offer. You're going to be selling it to the same people. You're going to be speaking that same language that you would be speaking about your offer. When you're talking about your lead magnet, you're going to sell the lead magnet. So are you doing that? And are you talking to the same people when you, when you put your lead magnet out to the world as you are when you're trying to sell your offer. That's the first thing that I would look at.
Um, clarify something there.
When you say sell the lead magnet, are you meaning promote it or are you meaning put a price on it? No, no, promoting it.