Dotty Scott discusses how authors can make money from books beyond direct sales: through speaking engagements, giving away copies to event attendees, strategic pricing, and distributing to bookstores, libraries, and corporations.
Once you're a bestseller, it's easy now to get on speaking engagements. You can give your book away for free. Put one on every seat of the people coming to listen to you, or put the link on if it's an ebook. Just give them a card advertising AskDotty.com and say, here's a link to my book, go get it. It's only $0.99, or it's free, or it's $10, or whatever it is. And you put the link there and then you give it away that way. And what's inside the book is even more valuable than the fact that you're a bestseller.
So I'm making money from what's written in there, not the actual book.
You can make money from the book sales as well. There's ways of getting it into bookstores, getting it into libraries, getting it into big corporations so that everyone in their team would buy it. If you have something that a corporation would want all of their people in their corporate structure to read, You know, self-help books, all kinds of things. There's— it's— I couldn't even give you the example. We'd have to have an individual one, and I'd say, we try this. There's so many things you could do.
