A marketer targets women over 50 by promoting her lead magnet only in groups where they actually gather, using copy that directly addresses them: "Are you a woman over 50..." This cuts through noise and attracts qualified leads instead of wasting time on the wrong audience.
So can you give me some examples of how you promote your lead magnet? Like where you do it, you know, what, what is it that you're, I guess, creating to promote it?
My ideal client is, are women over 40 or 50. I, I like to say 40, but, but a lot of times it's over 50. It's all good. I only promote in groups that have my ideal client. Like, you know, I don't even go into groups that don't have my ideal client because it just doesn't make sense. I try to call out who they are. Um, the best thing to do is to really call out who they are. Hey, are you a woman over 50 who whatever the problem is and you want to solve it by blah blah blah? So if you do that, you're really calling them out and they can raise their hand at that point.
