Dotty Scott explains how to write a short promotional book (20-30 pages) that markets your business. Focus on who it's for, what it does, and answer readers' questions instead of cramming in how-to details.
You're an expert at many, many things, but one of them is creating books that will promote our businesses, and we're like the stars of these books. Is that correct?
Exactly. One of my websites is called Shift into Stardom. Everything's about shifting right now. And the type of book that I teach you isn't your memoir. It's not a nonfiction, it's not a fiction book, and it's not necessarily about what you do in the world, but it's about what you do in the world. There's a difference, right? So it doesn't have to be the book. It doesn't even have to be a big thick book. It could just be 20 or 30 pages. It's the one that's going to do the selling for you. You should be able— you've heard about elevator pitches, right? You should be able to say a couple of sentences what you do, right? So in order to say what you do and make it intriguing for them to ask more questions, you have a book, right? So the book doesn't have the back and forth engagement. So you have to anticipate what the questions are when when you write the book in such a fashion that it anticipates for you what the questions are but still leaves room for their own individual free will questions, that's the book I'm talking about. And it does talk about your program, but it doesn't give all the hows and the whys and wherefores. It just tells you who it's for and what it'll do for you and gives you examples in the book of information that you would get if they hired you.
