Dotty Scott explains how to dominate search results for your name by claiming Google Business profiles, optimizing image alt text, and building presence on Facebook, LinkedIn, Crunchbase, Pinterest, and Wikipedia. She also recommends asking people how they found you to track where discovery happens.
One other search that you really wanna do, and this one you should dominate, and that is your name. A lot of times people may have heard of you and they'll Google your name. They may have, maybe you spoke somewhere and they remembered your name, but they didn't remember your business name. So this is a search that I know is done quite often. You want to make sure that you are dominating this. So Ask Dotty is another business profile that I have with Google. Images— if we click into this, who knows what we're going to see today. But on your website, if you are using the alt text in your images and you're putting your name in the ones that actually have you, you will show up in this image search. And a lot of people use the image search instead of the regular search. It's not something I personally do, but a lot of people do. Then here's Facebook personal profile, LinkedIn personal profile, my website, Crunchbase. This is something that is just scraped from Google. I actually have never looked at this. This is one of the profiles I was talking about. I did not create this. I might go back and claim it later. Pinterest, Portland Radio Project is a client of mine. There's my Ask Dotty site, Wikipedia. Oh nope, that's not me cuz no one's murdered me. So these pages you wanna make sure that you dominate. And again, the reason for that is so that people can find you. And how do we know how people find us? Is simply by asking.
