A freelancer took eight years to shift into a business owner mindset, moving from chasing jobs to building a sustainable brand. The key: define who you are, what you're selling, and who you want to serve. Authentic self-presentation matters because misaligned clients make you miserable.
So what advice do you have to help a freelancer make that mind shift?
I think the first thing to do, and there's a lot of, there's a lot of hard work that goes into it. I'm gonna tell you, it took me a good 8 years to shift my mindset. And I've been doing this for over a decade, but it took a long time to kind of shift. And I had the business and I had the brand, but I was like, ooh, I gotta get that job. I gotta get on that platform. I've gotta, will they like me? And I think the difference is you, you, you start from building your brand. You figure out who you are, you figure out what you're selling, and you're figuring out who you want to sell that to, right? And so, I mean, that's any business, any online business, any course creator. You got to know your audience, but you also have to know who you are, because if you don't show up as you, you're going to either disappoint people or be miserable in the end result. And so that would be What I would say, figure out what you wanna do and who you are in your brand, and, and that will help you be the best freelancer you can.
