Dotty Scott explains why using multiple lead magnets works better than one. Offer the same core message in different formats: PDF, video, mini-course. Match how your audience actually wants to consume content.
Why would you have more than one? Can you give me an example of how that would be relevant? You may want to have more than one because different people consume different kinds of content and are interested in different types of content. So if you have a PDF out there, that may not appeal to somebody that, like, say, prefers video. So you may want to have like a little mini course. Which can also be a lead magnet. So, you know, it depends on how people like to consume content. Different things appeal to different people, and just because different types of content appeal to different people doesn't mean that they're not all your customer. Okay, so when you're talking about more than one lead magnet, you're not really talking about different topics for the lead magnet per se. You're talking about different ways of delivering the same message.
