Dotty Scott uses three video types on her website: introduction, client testimonials, and FAQ videos. Her casual intro video, filmed on a whim at her 10-year anniversary party, brought in a client lead the next day who said it made her seem down-to-earth. She kept it up for five years.
Could you talk a little bit more about video on website? What, what are you finding? I guess it depends on the business, but is it a video message from the person? Is it a video learning?
Carolyn, I'm going to tell you a story. I have, first of all, I have 3 types of videos on my website. One is an introduction video. I have testimonial videos by clients. And I have videos in my FAQs saying how or why to do something. And I probably have more, but that's the top, the top 3. When I, at about 10-year anniversary, I threw a party for my clients and I invited the ones that said, well, I invited all of them, but I had a videographer there that was doing testimonials. Videos for the people that were there for— or yeah, you know, you know what I meant to say on that one. Uh, and so we went, we worked all day, and they— we got some great testimonial videos. And when it was all said and done, the videographer said, hey Dotty, let's do an introduction video for you. And I'm like, you know, this was a hot summer day, I was wearing a a summer dress. It looked like a bathing suit when I was sitting there because you couldn't really see the dress. So I wasn't dressed well. I hadn't thought about doing it. It was all off the cuff, and I hated it. However, that being said, I put it up on my website. The very next day I got a what I call a gift from Google with a random phone call from a person that eventually hired me. And when I asked them why they called me, you know, how they found me and why did you decide to call me over, you know, all the others on that page, she said, I watched your video and I really felt like that you were down to earth. And a real person and, um, easily approachable. And so I felt comfortable to call you, and I thought, okay, this has to be like God slapping me in the forehead, because I really didn't even want to put that video up. I hated it so much. I left it up for a good 5 years before I redid it. Yeah, thank you. That's very helpful. Yeah, I really think everybody, especially a service provider, needs an introduction video.
