Dotty Scott breaks down what service businesses actually need on their websites. Video, distraction-free sales pages that hide menus, and opt-in forms linked to email platforms like MailChimp drive the most conversions. A mobile-responsive theme matters more than fancy design.
or what are like the must-haves on, you know, your theme that you use? So I work mostly with service-based business owners, okay? Which is a huge amount of, of people. And I personally feel some of the must-haves is the ability to have video on your website. Video is huge. Other things that I feel is the ability to be able to create a sales page, which would be in this definition a page that doesn't have a bunch of other stuff on it. So like the menu's gone, the footer's gone, it just has one thing of whatever you're trying to sell, so there's no distractions. So an easy way to create those An easy way to create opt-ins and have that, that flow through your site, I feel, is also super important. I know a lot of service-based business owners don't value opt-ins. They don't do email marketing. I really wish they would. It would certainly increase their sales and their customer retention and a bunch of other stuff. But again, it's that growth. So if you're in a system that will allow you to integrate with, say, MailChimp, which it does, then when you get slapped in the forehead and you wake up and you realize email marketing really is something I want to do, it can be added in to the site. So those are the kinds of things that I think are important. I mean, the business owner thinks, what it looks like is important, and it is, but most any theme looks good these days if you choose a, a modern theme. And mobile responsive, that's another big one.
