Dotty Scott walks through Nash, a tool that identifies the core beliefs blocking your prospects from buying. Upload your offer details and Nash surfaces the top seven belief barriers, then generates content ideas to shift each one. Use the output to fuel Luna or Sandra for stronger sales pages and social posts.
Let's meet Nash, your client path to yes. Now he's interesting because he usually gets paired with other team members. So what Nash does is he creates the buying beliefs that you need to instill in your customers to get them to buy. So he creates that path to yes. Then you need to pair him with, for example, Luna, who will create your social media posts. Or maybe pair him with Sandra for creating your sales page copy. Nash's job is for you to understand why a customer is gonna buy from you and why they're gonna buy the product or service that you are selling. So he's got just this real interesting job. He is priceless because without the information that he gives you, Your sales pages won't be as compelling, and your social media posts might not get much engagement. So Nash is really super important. Let me demonstrate how he works. We're just going to click Get Started. His job is to help you map your customer's journey, the path to yes. Before we dive in, going to upload our company details, talk about whatever the offer is, ideal client, all of that. Now, if you don't have a company details document, you can paste in a URL where they might find like About You page on your website, paste in your homepage, or write in your information. I highly suggest that you create a document that has all of that in there and you save it. Call it your company details. I'm going to go ahead and just upload mine. And now it's going to clarify what you want him to do. Map out the full yes path for your Ask Dottie ideal client. Identify your top belief barriers and start generating strategic content ideas. Or is there something else you wanted? I'm just going to go with that. So now it wants us to pick an option. And I think it would be interesting to see what the top 7 belief barriers are. So I'm just going to say number 2. So here is the belief categories and the barriers. So for Inner Fire, we've got, I want grow, not techy enough to succeed. That is truly a belief that a lot of my customers have. Is it the right fit? DIY memberships don't work for people like me. Another true belief. Am I the right person to guide? I'll feel dumb. Experts don't explain things to me. Another big belief that my clients have. So it lists basically what the beliefs are so that you can then start to create content around those beliefs. Beliefs and move your customer from this, I'm not quite sure, to yes, this is what I need. So what would you like him to do? Create content ideas, focus on one belief, move to the next step, creating your guest path. So let's just go with it. Reading the 7 Belief Shifting Content Ideas. Here's a post idea. The moment I finally Click and telling stories. What if tech didn't make you freeze, made you feel powerful? So these are all things around my business. I'm super excited for you to use this in your business and really get very around all of the buying beliefs that your customers have that you need to either object wish, or sport, and grow. So go ahead and use Nash, and don't forget, you can pull the information he gives you into Luna, who is more dialed in for creating your social content.
