A small business in Vancouver, Washington built its client base through in-person networking, then moved online during COVID and suddenly reached customers across the entire US. The shift from local to national happened because they had to adapt.
I started my business with networking as the only strategy. So I mean, obviously I've grown and done other things since then and started with in-person networking, and now it's almost all online networking, right? But yes, it is a— it's amazing.
It's amazing, especially, especially now. And You know, with some of the changes that have happened in the past few years, one of the great things that I have found is the online networking, because you get to reach a much larger audience than you would if you did in-person networking just locally. You get to reach people all over the world, and I find it truly amazing. I love it.
I do too, uh, and, and I would say So I'm here in Vancouver, Washington, and the vast majority of my business before COVID was Washington and Oregon, cuz I'm kind of right on the border.
Mm-hmm.
And it's because of the personal networking that I did locally here. Uh, but once COVID hit and all of that shut down, I went online for networking and now my business is all over the United States. I, I'm not in love with every state yet, but we're getting close.
We're getting on it, right? I know. It's amazing.
Amazing.
