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Networking for Referrals: Ask, Give, Repeat

21 Feb 2026 · 1 min

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0:56

In this concise instructional segment, the speaker emphasizes that the primary purpose of attending networking groups is to generate referrals. They stress three core actions: actively asking for referrals, providing referrals to others, and recognizing the distinct nature of affiliate relationships where referrals may include a paid component. The speaker also highlights the role of "karma"—the principle that giving referrals encourages receiving them—asserting that without both asking and giving, one is unlikely to receive referrals.

Chapters

When you attend networking groups, you should ask. One of the big reasons to network is to score referrals. That's why we go to networking. And if you have affiliate relationships with other businesses, there's another opportunity for a referral, and they expect to get paid for that referral. So it's slightly different if you have an affiliate relationship with another business. But it's still a referral. It's somebody they know that they're connecting to you and you didn't know them. So that is a referral. And believe me, karma plays a huge role in the referral atmosphere. You can give referrals. Let me rephrase that. If you never give referrals, you will probably never get referrals. If you never ask for referrals, you will probably never get referrals.