Local businesses need a Google Business Profile to show up in map searches. Google's setup effectively requires about 10 reviews before treating you as legitimate. Without them, you're invisible to people searching nearby.
Google Business Profiles are important for local search. Getting back to the book here, if you are a local business serving your local community, it's not optional. You need a Google Business Profile so your business appears in the near me searches. Near me, zip code searches, all of those types of things. Even your city really depends on a map. Those are map driven. And so if you're not in maps, you're really losing out for all of that kind of stuff. And here are just a few more interesting facts. Google only considers you a legitimate business once you have more than 10 reviews. Now, when you start your Google Business Profile, you're going to be put into some automated system that they have for sending you tips on setting up your profile. And one of those tips directly from Google tells you, you need 10 reviews.
