A website designer in Vancouver, WA explains how Google's endless scroll has eliminated page 2 entirely. The top ranking for local searches like "website designer Vancouver, WA" now matters more than ever, since users scroll through one continuous feed instead of clicking to a second page.
The difference is whether someone is visiting my website on a phone or whether they're visiting my website on a computer.
It used to matter because they would find you— like, if they're using a desktop, they would find you with the index Google has for desktops. But searching to find you, searching to find you in Google. So one thing that I know about my customers, and I know this because I ask, um, is how they find me, what they're typing into a search engine to actually find me. And my biggest search term is website designer Vancouver, WA, and then there's many varieties of that, but that's the biggest search term for me. So when somebody comes to a search engine and they type that in, it's my goal to have my website come up because these are people that don't know me, then they're looking for my service. Okay. It used to be that this was the first page and we had maps. Everybody's used to looking at that. And then we had some, some organic listings, which is where everybody wants to be, is in the organic listings. And then we had, um, that was page 1 and that was it. And people would say, you have to be on page 1. Nobody goes to page 2. Okay, here's, here's the important thing. There is no page 2 anymore. Page 1 keeps scrolling and scrolling and scrolling and scrolling. Okay, so you want to be at the top of the search engines.
