Dotty Scott explains how to use LinkedIn for relationships, not sales. Rewrite your About section for your target audience instead of listing credentials, curate your connections intentionally, and treat your profile as a place to build trust rather than pitch.
And then they really don't have their sections turned on. They don't understand what those sec— the purpose of those sections. Oftentimes their About section will look more like a resume. Not ever look like a resume unless you are actually looking for a job, and even then I would say not really. It is about your prospect. It is about your target audience. It's a, it's a sales page that we don't call a sales page. Because one thing they also get wrong on LinkedIn is thinking they're selling. You are not selling on LinkedIn. You are connecting. You're building relationships with the right people. And that's the other thing. Yeah, they just accept every connection request that comes through and they connect with everything that LinkedIn suggests. That's not what I would call a curated connection list, right? That's not a cultivated one that has your target audience. Of connections, right? So you could have 10,000 connections, but if they're all with the wrong people, who cares?
