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Not Selling On Linkedin

18 Apr 2023 · 1 min

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1:02

In this segment, the speaker critiques common missteps on LinkedIn, emphasizing that the About section should be written for the prospect rather than as a resume, even for job seekers. The core message is that LinkedIn is a platform for building relationships, not for direct selling. Additionally, the speaker warns against indiscriminately accepting connection requests or relying on LinkedIn’s suggestions, advocating instead for a curated network of relevant contacts. Quality of connections outweighs sheer quantity, as a large but irrelevant network offers little value.

Chapters

And then they really don't have their sections turned on. They don't understand what those sections— the purpose of those sections. Oftentimes their About section will look more like a resume. It should not ever look like a resume unless you are actually looking for a job. And even then, I would say not really. It is about your prospect. It is about your target audience. It's a, it's a sales page that we don't call a sales page. Because one thing they also get wrong on LinkedIn is thinking they're selling. You are not selling on LinkedIn. You are connecting. You're building relationships with the right people. And that's the other thing. Yeah, they just accept every connection request that comes through and they connect with everything that LinkedIn suggests. Well, that's not what I would call a curated connection list, right? That's not a cultivated one that has your target audience. Of connections, right? So you could have 10,000 connections, but if they're all with the wrong people, who cares, right?