One video gets cut into 30 or more versions and posted across different platforms. The repetition builds familiarity and gets people to trust and buy from the brand, like an old billboard campaign that ran everywhere.
So are you doing one video and then having it edited to cut up and put in the other places?
I am. Yeah, I repurpose that one video. I put it out at least 30 different instances. One video, 30 different instances?
At least, probably plenty. I actually haven't counted. But there's probably more. Wow. That certainly makes creating content a lot easier than making 30 separate pieces. And I think that let's, let's consider this just like the company who decides to do a billboard campaign or a magazine ad campaign. They're going to be in several different publications on several different highways if you're a billboard with the same exact message. Correct. And it's really important that we get that repetition because the repetition builds familiarity, which builds relationship, and then it makes it— people want to do business with you.
