Dotty Scott covers lead generation beyond magnets: podcasting and guest appearances, joint ventures and co-hosted masterclasses, and networking to build referrals. The focus is on relationship-building as a way to attract clients.
Other than lead magnets, what are some other like ideas that we can do to generate leads? A lot of things, you know, you can have, you can podcast, you can be a guest on podcast, which is always amazing because you reach a different audience. And so you both win. You can do a JV, a joint venture with somebody, which is also amazing. So if you have somebody that aligns with what you do, you could say, hey, you can have a masterclass together and you both win because you both, you both get to reach the other person's audience. Networking, I think, as a business owner, if you're not networking, you are so missing out on a lot because you can build those relationships and get to know people on a more personal, intimate level. And when they understand who you are and what you do, it allows them to be able to refer to you or maybe raise their hand themselves and say, hey, I want to work with you. But when you're not networking, I think you're really missing a lot because it's the relationship building that is so important today. And I think if you're not really spending time building those relationships, you're missing so much.
