Dotty Scott demos Piper, a blog-post writing tool built into ChatGPT. You answer prompts about your topic and audience, then use canvas mode to edit inline, add fact boxes, and generate FAQ sections for better search visibility.
Piper has to be one of my favorite marketing team members. Her expertise is in writing blog posts, and I use her daily, both for myself and for clients. So to use Piper, you just simply click Get Started, and she's gonna ask you, what is it that you want for this blog post? What's the topic you wanna write about? And you really seriously just put in a topic. So here we go. And she's gonna probably ask you a few more questions. And what's the core goal of this post and who is the specific target reader? So I'm gonna put in here, the goal of this post is education and the target reader are sold— and she actually writes this in what's called canvas mode. And what canvas mode does is it allows you to edit actually within ChatGPT. So when you're all done, you can just copy and paste this into whatever platform your website or blog is in. Super useful. So to edit this, you just simply click this little edit pencil right here and it brings it up full screen. And what I usually do is edit this right in ChatGPT. I will read it and do a few corrections just to show you how this works. All you would do is highlight a section and then this little box pops up and you can put in whatever you want here. So I just simply put in there, can you make this section a bit more robust? And what it's going to do is rewrite just that section and it's finished. Here's a list of what the team can handle and it's just a list. So what I would like to put in here is please include explanations for each, and it's gonna go through and create an explanation for each of the items they had listed. So you just simply work through the article. Add in your flavor. You can remove stuff. You can actually use this like an editor in Word. And let's just say you didn't want that particular part of the sentence and you can just hit delete and it's done. And oh, I really meant a different section. I want that back. There's a little undo button up here. Back to the previous version. And now that's right back. And it says here, you are viewing this previous version. I can restore, I can go back to the other version. So I'm just going to click restore. So if you make a mistake, you can just simply fall back one version and that's fine. I have put in here a little thing that I call a KISS statement, and that is simply some statistic or fact that may be not so known about whatever the topic is. And I have it programmed to do, to mark these as, did you know? So you want to make sure that you actually fact check whatever it puts in here. It's been really accurate for the ones that I've been doing, but again, always check yours. It is also programmed to give you an FAQ section at the bottom. And it forgot. I'm gonna put over here in the box, you forgot the FAQ section, and I'm just gonna click enter. The reason you want an FAQ section is because the FAQ section allows your blog post to get indexed or become cited in AI programs like ChatGPT and Claude. So including those really helps your visibility. Now I can see this made a mistake and it put it at the top. It normally goes at the bottom, and I'm just going to tell it right here, cues are normally at the end of the post. Let's just see what it does. It might just move them or it might not. Okay, there's the top of my post again. It did put them at the bottom. When you're all done, copy and paste, put it into whatever your editor is for your website and/or blog. So that's Piper. She is a fascinating gal.
