Dotty Scott says small-business owners fail because they don't schedule daily activities like marketing, sales calls, and client follow-ups. Without putting these tasks on your calendar, they won't happen. She walks through the core activities every business needs and why people skip planning.
Who the heck plans to fail? Well, most small business owners actually are planning to fail, and here's why. They're failing to plan. This really hit me hard the other day when we had Craig's son and granddaughter over, and we had no plan for the day, and everybody got up late. Because there was no reason to get up. And everybody just kind of lackadaisical did their morning routine, you know, we chat a little bit. Before you knew it, it was noon, and they were, they were planning on leaving to go visit somebody else at, I don't know, 2 or something. And it dawned on me, nobody had a plan for that day, and we did nothing. Are you doing that in your business? Because if your business is not on track where you want it to be, I, I want you to seriously look at how you're planning your day. If you're not planning specifically what you're going to do, what activities you're going to do to move your business forward, what marketing you're going to do, what client meetings you have, whatever it is. All of a sudden the day is gone and you're like, where did this day go? I can't tell you how many times the end of the day has rolled around and I'm thinking, what did I do today? I didn't have a plan. This is so important. You know, I'm back to, uh, when they came to visit If we had planned to go and visit his parents, we had plenty of time to do that, but nobody planned it, therefore it didn't happen. If we had planned on going to the park, we had plenty of time to do that, but again, no one planned it, so it didn't happen. Literally nothing happened. And that is what's going on in business when you're not succeeding. The things that are important to move your business forward are not happening, and it's because you're not planning them. So think about why that might be. Is it technology that's holding you back? Is it the fear of rejection that's holding you back from maybe making phone calls? Is it, you know, it could be a million things. So really get serious with yourself and figure out what it is for you. Why is it that you're not planning, not actually putting into your calendar the marketing activities you need to do, the sales calls you need to make, the reconnection calls with past clients you need to do, the asking for referrals that you need to do, Oh, I don't know, the asking for reviews that you need to do, creating videos, all of these things that a business owner needs to do. If you're not planning them, I guarantee you they won't get done. And your business is the one that's going to suffer. If you want to connect with me, you can find me at AskDottyScott.com. You can find me at premiumwebsites.net. You can find me here on LinkedIn or Facebook or Twitter or TikTok. You can find me at Instagram, all over the place. Username is usually Ask Dotty or some slight variant of that. If you do a search, you will find me. If you need help with this concept, look me up. Let's have a chat. Let's figure out what it is and why it is you're not planning. Adiós. Have a great afternoon.
